I had a brief discussion with my wife tonight, which is the best way for me to tame techno-snobbery. The point I was trying to make to her is that Facebook is lame, and it’s completely jumped the shark now that people have started to realize how lame it is. My argument goes along these lines:
- Facebook is great at connecting people. It’s the first “social network” that I’ve ever bothered to use. I was able to find people I went to elementary school with, identify them, and connect.
- Facebook sucks at playing well with others. There are Facebook Apps to integrate things like Flickr and del.icio.us, but they really blow, and why isn’t Facebook building that functionality right in anyways? My prime example is that the only way I can integrate my blog posts into Facebook is by importing them as notes. This starts an entirely separate conversation thread, instead of just letting the conversation take place on my blog. This is the dumbest implementation I’ve ever experienced.
- Facebook does a lot of it’s peripheral stuff very poorly. The photo albums? Crap compared to Flickr or Picasa. Messaging? How many people prefer dumbass Facebook messaging to e-mail?
- Facebook is turning into AOL circa 1995 in trying to build their own private little Internet (except they have a platform!) It’s pretty crappy trying to get your data in or out of Facebook.
The reality check from my wife was: what about people like my father? He has no idea what Flickr is. He doesn’t blog. He barely uses e-mail. Facebook is like one-stop-shopping for people like him.
Absolutely! Personally, I think the hallmark of a great product is that it can be useful to a range of users. Facebook is pretty good for the beginners, but fails for people like me. There is no way that I’m going to upload photos to two separate places. Having to choose between Flickr and Facebook? Sorry Facebook, you lose. Having to pick between responding to comments on my imported Facebook notes, or comments posted on my blog? Sorry Facebook, you lose again.
And now, rapidly, Facebook is losing appeal to me. Instead of sharing anything through Facebook, I’m now relegated to having a presence on Facebook pointing people to my “real” URLs.
Should Facebook ignore my father-in-law, and cater to me? No! They should bridge the gap. If you think about the term “social network”, to me, it means a way for people to connect. That’s all. It shouldn’t be a bunch of half-assed applications with the focus on implementing more half-assed features (you’ve heard about Facebook’s new chat feature, right?
What to do? How about giving us some baked-in integration of 3rd party services instead of relying on 3rd party application developers to cook something up? How about integrating it so tightly and improving your own existing tools so that my father-in-laws’ profile can look exactly like mine, with him using the internal tools, and me using my external ones?
But hey, what do I know? I’m not so young and so rich like Mark. For me, however, Facebook is becoming more and more passive. I log on every couple of weeks to see if I’ve missed anything interesting with my friends. That’s all.