Print ads

It’s one of those times where I wish my blog had a really wide readership. There is a pretty good cross-section of folks that pop by every now and then though, so I’ve got a question I want to throw out there to you all:

What makes for a good print ad? What catches YOUR eye? Is it size, colour, imagery, or text? Of the ads that you’ve seen recently (and not necessarily print), what has made you want to follow up (like visit a web site, get more information)? Specific examples would be much appreciated.

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Published:: 24.11.07 / 8pm

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Kim Siever 24.11.07 / 8pm

Balance.

That’s the biggest thing for me.

Second place would go to metaphor.

A good example of this are print adds for Halls Defense.

http://undoboy.blogspot.com/2007/01/halls-defense.html
J Lane 24.11.07 / 8pm

Thanks a bunch Kim.
Sean McInnes 24.11.07 / 10pm

Sex Sells Dude!

examples: Beer Commercials!
J Lane 24.11.07 / 10pm

Ah Sean. It sells, but not in every market. You’d be hard pressed to use sex to sell bibles (no, I’m not going into bible sales)
Cody 26.11.07 / 1pm

A really good marketing book that was suggested to me was The Ultimate Sales Letter by Dan Kennedy. You need to abstract the techniques somewhat but if you can, it’ll turn you into a superhero marketer.

About

New and improved!

At least 50% of my old about is inaccurate now, so here’s the Spring ‘08 cut:

I’m a 29 year old father of two living on Mayne Island, BC, Canada. I run Industry Interactive Inc., where I do development work for various clients, and offer a few online services to the general public.

My (mostly) up-to-date resume is available online.

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My company web site, Industry Interactive, contains the most up-to-date work-related information.

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